Ah yes, I've come up with another brilliant idiom to be used in everyday conversation: "Mentos commercial quality cheesiness".

Haven't you seen those old Mentos commercials? You know: Mentos! The Freshmaker!

Heh. I thought that would refresh your memory. You know how the ads are REALLY annoying and stupid yet, at the same time, oddly endearing and memorable? That in itself deserves an award of some kind.

So you're probably wondering...gee Dave...I sure would like to know how to use "Mentos commercial quality cheesiness" in a real sentence. How do I capture the sheer "freshmaking" power of Mentos into everyday conversation? What situation would encapsulate the correct usage of its minty freshness? Don't fret little one! I'll tell yah...

Here's an example of its usage in a sample conversation:

Friend: Man, I was on the bus other day, and the person next to me was reading a X-Files cross-over erotica book.
Me: (Suspicious) So how the heck did you know it was erotica?
Friend: I read the title...
Me: (Laughing) So did you read along? Was Mulder picking up green martians with superb lines like: (in my best Joey Tribiani impersonation) "how YOU doin' "?
Friend: How would I know?
Me: Or maybe he's more like: "You must be really from outer space...'cuz your ass is out of this world!"
Friend: (Laughing) Dude...that's sooooo wrong.
Me: Yeah. I know. Mentos commercial quality cheesiness. Tell me about it.

Mentos should pay me advertising fees.